BD4L in media

Politics in the age of AI and TikTok. Will the right wing win the internet?

Why do right-wing politicians dominate social media? Mateusz Sabat on the power of simple answers to difficult questions.

The ‘Copernican revolution’ in election campaigns – Mateusz Sabat on the effects of the ban on political advertising on Meta platforms.

How will EU regulations on political advertising affect the balance of power on the internet? Analysis by Mateusz Sabat for Onet.

How does Karol Nawrocki effectively build the image of ‘his man,’ winning sympathy across party lines? Analysis by Mateusz Sabat for naTemat.pl.

Mateusz Sabat comments on how EU regulations on political advertising will strengthen the message of right-wing politicians following the withdrawal of big tech companies from the market.

How did Sławosz Uznański-Wiśniewski's scientific success become dominated by memetic narrative? Commentary by Mateusz Sabat.

The presidential campaign overshadowed by global events. Mateusz Sabat analyses its dynamics and communication challenges.

On the growing role of podcasts and short videos (‘shorts’) in the communication strategy for the 2025 presidential campaign.

Mateusz Sabat discussed the impact of digital tools on election strategies and the presidential campaign with Michał Kolanko.

Mateusz Sabat analyses Sławomir Mentzen's strategy, who is building his position by exploiting gaps in the political scene.

Mateusz Sabat in an interview about the key role of social media in the European Parliament campaign.

Mateusz Sabat summarises the key trends in political communication following this year's local government campaign.

Mateusz Sabat explains why a local government campaign is actually thousands of independent micro-campaigns across Poland.

Mateusz Sabat summarises the unusual and shortened local government campaign in an interview for Rzeczpospolita.

Mateusz Sabat explains how social media algorithms shape our electoral decisions.

Anna Stypa explains in the programme ‘MeloTrendy’ how artificial intelligence is revolutionising the modern labour market.

Mateusz Sabat gave an interview to editor Dominika Rafalska, in which he discussed the role social media currently plays in political marketing.

How the internet influences elections. Mateusz Sabat in the Doing Good podcast

Mateusz Sabat was a guest of editors Sylwia Czubkowska and Joanna Sosnowska, where he discussed the mechanisms and tricks used by election candidates on social media.

Anna Stypa was a guest of editor Alicja Myśliwiec on the programme ‘MeloTrendy’ on MeloRadio, where she discussed the phenomenon of the social media application TikTok.

Mateusz Sabat was a guest of editor Michał Kolanka on the programme ‘Polityka w południe’ (Politics at Noon) on RdC. He discussed trends in social media during the election campaign for the Sejm and Senate.

On 6 July 2023, CIC Warsaw hosted a discussion devoted to the 2023 election campaign and the use of data and online tools in it. Mateusz Sabat took part in the discussion.

What is the situation of women in the labour market? It turns out that we are still far from full gender equality, even though the situation is steadily improving. Mateusz Sabat talked about the challenges women currently face in business and what still needs to be done.

Mateusz Sabat, CEO and founder of Big Data 4 Leaders, took part in one of the panels at the European Economic Congress in 2023. In his speech, he talked about the art of managing one's own talents on the internet, especially on social media.

Mateusz Sabat argues that social media has evolved towards short video formats. To keep up with today's trends and boost your reach on various social media platforms, these short, engaging video clips are simply a must.

The election campaign is beginning, so politicians are getting down to work. Mateusz Sabat talks about how candidates are trying to use the internet and short videos in their campaigns.

A survey conducted by the Local Government Research Institute (IBS) on behalf of the Big Data 4 Leaders (BD4L) agency shows that Łukasz Gibała currently enjoys the highest support in Krakow, reaching nearly 28 per cent.

TikTok is now the third most popular social media platform in Poland. Mateusz Sabat explains how the app is changing the way politicians communicate with potential voters.

Mateusz Sabat argues that political topics have not been strongly present on TikTok so far. It is a space that is ‘up for grabs’ by politicians.

In April, Michał Kolanko's book entitled ‘Game changer. Behind the scenes of politics’ was published, a collection of conversations with 14 people playing key roles behind the scenes of politics.

Many large cities are currently experiencing a turning point. This is especially true if the mayor has been in power for a long time.

Opposition parties do not invest in creating databases of their supporters. Polish online campaigns are 15 years behind their Western counterparts.

Mateusz Sabat believes that the approach to online campaigns in Poland is very superficial. People mainly talk about what can be seen, but what is much more interesting is what cannot be seen – primarily the data behind the campaigns.

The context of the acquisition of local media and the data of 17 million users is dangerous. A network of internet portals and the development of big data tools are far removed from the core business of a fuel company – the rationale behind this transaction is more political than commercial.

commentary by Mateusz Sabat

At this point, there is no evidence that the database Orlen plans to consolidate will be used for political purposes. However, the context of this transaction is very dangerous.